If you're a boutique hotel, resort, vacation rental manager, or co-host, your tech stack is everything. It’s the collection of tools and systems that help you run your property smoothly, drive direct bookings, and reduce your reliance on OTAs like Airbnb, Vrbo, or Booking.com.

Welcome to the first installment of our Industry Leader Takeover series, where we highlight hospitality visionaries shaping the future of travel. We’re kicking things off with none other than Travis Wilburn, founder of Stay Charlottesville and The 100 Collection™.

People are seeking more than just comfort and relaxation, they’re craving spaces where true, lasting ease is possible. And that kind of ease comes from environments where everyone involved can flourish.

This overall strategy our go-to framework at Brosy Studio and it’s designed specifically for small hospitality brands who are ready to grow while staying sane.

For boutique hotels and vacation properties, social media has become one of the most powerful tools for building trust, generating intrigue and driving direct bookings.

Regenerative tourism is all about the idea that the act of tourism can leave a place better than it found it. Nurture land, culture, and community instead of deplete them.

Where Should Boutique Hospitality Properties Focus Their Marketing?

Here’s what we’re reminding ourselves in 2025: it’s not about whether any platform is perfect; it’s about how you use it.

Whether it’s during the holidays or throughout the year, investing in local small businesses adds a unique touch to your property while strengthening your ties to the community.

We love practical tips and examples, so we put together a few stunning examples of boutique hotel websites, along with tips to help you create a site that not only looks great but also drives results.

For boutique hotels and short-term rentals, building community isn’t just a buzzword; it’s a powerful strategy that brings value to both guests and the local area.

This guide outlines the eight foundational elements to becoming a host or hotelier who genuinely connects with their guests, local community and stakeholders.